Innovation Strategy & Policy

Reimagining Campbelltown as a Smart City

Campbelltown City Council

Project Highlights

Exploring a data driven response to planning for placemaking and activation

Commendation for Leadership, Advocacy and Research in the 2020 Urban Design Awards

The bottom line

Reimagining Campbelltown’s city centre, through innovation and a data driven understanding of place activation, change and growth.

The Challenge:

Reimagining Campbelltown CBD aims to kick start new employment and investment by attracting and supporting the next generation of jobs, homes and lifestyle, and create Australia’s greenest and most sustainable city. While planning for economic growth and sustainability, Campbelltown aims to become a 30-minute city with improved connectivity.

This required an evidence backed approach to realise Campbelltown City Centre’s role as the metropolitan centre for the Macarthur region, home to 800,000 people by 2040.

What we did:

A collaborative project led by Urbis, Astrolabe Group were the subject matter experts and technical lead stream for Smart Cities and Governance. Reimagine Campbelltown delivered a new masterplan for Campbelltown’s city centre (from Macarthur to Leumeah) positioning Campbelltown as a regional leader and reflecting a strong ambition to attract investment.

Astrolabe developed data driven insights and a performance framework to support the masterplan projects and programs. The data driven insights required an audit of what data Council had today, and what would be required so that Council would be able to respond to changes in the operating environment, such as changes with ePlanning.

Building the capacity of Council to activate a data driven masterplan meant a focus on  knowledge transfer. In partnership with Urbis, Astrolabe delivered the framework for a dashboard and trained Council on how to make and maintain the dashboard (using Power BI).


  • A data driven insights and a performance framework supported by living dashboard
  • Capacity building for Council to use the framework through knowledge transfer and training
  • A masterplan for Campbelltown CBD, Reimagining Campbelltown, harnessing the passion, knowledge and aspirations of the Campbelltown community, industry, stakeholders and Government agencies to shape the future of the city.

Client testimonials:

“Thanks for the fantastic leadership on embedding this master plan with a smart cities approach to ensure it is a living document that will guide decision making into the future.”

“Thank you Astrolabe Group for your support and assistance with this significant project for Campbelltown! It was a great team and we are appreciative of everyone’s involvement.”