The Challenge:
The Hunter region is Australia’s largest regional economy, with significant advantages in size, scale and industry specialisations. As part of government’s work on an Identity and Positioning Strategy for the Hunter, defining and prioritising regional strengths to support growing industry attraction and investment was required.
What we did:
Astrolabe worked with over 60 government and industry stakeholder and conducted extensive research to develop the Hunter’s economic comparative advantage. Stakeholders knowledge and experience was used to prioritise established and emerging industry sector strengths. Conducted during COVID-19 restrictions, this workshop was delivered in a hybrid format both face to face and online.
The engagement led to the identification of eight priority industry sectors. Each sector was explored through a horizon scan of its current state and components required for future success.
Our analysis produced eight sector snapshots, communicating the current ecosystem and new opportunities for each priority industry.
Results:
- The Hunter Advantage report supports the definition of the Hunter’s areas of advantage and a focused industry platform for the Hunter brand and future investment opportunities – a central component of the Hunter Identity and Positioning Strategy.
- An Engagement Insights report back was prepared to easily communicate headline findings from the research and engagement. Download The Hunter Advantage: Insights (PDF, 800kb)